Before getting stuck on the topic of selections vs. inclusions for your home, we need to start by differentiating custom home builders from project home builders who advertise building custom homes. Project home builders use a model that’s all about selling lots of houses based on only a few design templates. It’s the McDonalds of the building industry, and the result is cookie-cutter houses—but hey, there’s a place for that in the market, and it’s a good solution for some people.